New Balance Numeric – “Sunland”

Since skate shoes have been in the public conscious, New Balance have been at the forefront of the game, producing high quality shoes for professionals and casual riders. They reinvigorated the skate shoe industry with the launch of their Numeric brand in 2013 and now they are back with a new vision.

New Balance have relaunched their iconic skate shoe brand Numeric, with the release of a brand new collection featuring 5 models and 13 new styles.

And to celebrate the relaunch, the Numeric division have partnered with film maker Russel Houghten to create the new short film celebrating their line – “Sunland”. The video showcases some of New Balance’s top skaters and Numeric ambassadors, including Arto Saari, Tom Knox, Jordan Taylor, Tyler Surrey, Jordan Trahan, PJ Ladd, Marquise Henry, Jack Curtin, Levi Brown and Tom Karangelov all shredding throughout town, of course donning kicks from NB’s Numeric division.

Check it out above and some of the new shoes below.



Directed by:
Filmed and Edited by:
Assistant Camera and Titles by: James Messina
Assistant Camera and BTS: TJ Gaskill

Shot on Movi M10 with Red Dragon Camera

Music:, “Train Ride Through Time”